Using eye tracking technology to examine the effectiveness of design elements on news websites

Published on: 2009-07-01

Online environments allow for a richer expression for certain design elements. The goal of this collaborative research project is to identify, design, and examine various online news features in order to determine the impact of different digital design combinations on news audiences. Eye tracking was the primary method we used to examine three main areas: navigation for slide shows, effectiveness of breaking news formats, and design options for supplemental links.